06:30 WIB · Morning
Good morning. I'm Icha.
A Jakarta-based freelance digital advertiser who loves helping brands find their audience, tell their story, and get more out of every ad campaign.
This is what a normal day looks like for me. It starts quietly, with coffee and the first light through the window.
09:00 WIB · Home office
Where the work happens.
My home office is where I spend most of my working days. A space of my own, set up for focus, creativity, and getting things done.
From campaign checks and creative reviews to client calls and strategy sessions, it's where the day takes shape.
10:30 WIB · Ads
Then the real work: ads.
Effective advertising is where data, strategy, and creativity meet. Since 2013, I've helped brands across local and international markets turn paid ads investments into meaningful results.
- Meta Ads
- Google Ads
- Performance Max
- TikTok Ads
- GMV Ads
- Ecommerce Ads
- AI Ads
Brands I've worked with
12:30 WIB · Anywhere
Work from anywhere.
Some days, the office is a cafe, a hotel, or a city somewhere new. I love discovering new places, bringing my work along for the ride, and finding a little adventure in between deadlines. Sometimes, a change of scenery is all it takes to see things differently.
14:00 WIB · Clients
Meetings, the good kind.
Regular check ins with clients: walking through the numbers together, explaining what moved and why, and agreeing on what we test next.
15:30 WIB · Pitching
And sometimes, pitching.
New brands, new problems to solve. I enjoy building a strategy deck that turns a founder's goals into a clear plan, channel by channel.
17:30 WIB · Tennis
Tennis, in between.
My favorite way to reset. Good work needs a clear head. For me, that comes from a few rallies on the court, a bit of sweat, and plenty of laughs.
20:00 WIB · Let's talk
Let's work on it together.
Want to see how I work, how I run campaigns and what we could build as partners?
You'll be taken to ads.ichaworx.com, where you'll also find all the ways to get in touch with me. It opens in a new tab.